![](http://i.telegraph.co.uk/multimedia/archive/02631/RITA-ORA-DKNY-X-2_2631675a.jpg)
An interesting campaign this one. Rita taking over from Cara as a face of DKNY. I love Rita and think that she thoroughly deserves this endorsement. She's pure fashion fun!
![](http://ris.fashion.telegraph.co.uk/RichImageService.svc/imagecontent/1/TMG10213087/m/RITA-ORA-DKNY-X_2631676a.jpg)
The looks are not too far from her stagewear, just a little more casual and wearable.
![](http://www.instyle.co.uk/sites/default/files/styles/article_landscape_600_wide/public/13/07/rita-ora-dkny-resort-2014-1.jpg?itok=vC_DupRt)
Cara and Rita have not been hanging out as much as since the duet in London.
![](http://i1.mirror.co.uk/incoming/article1949649.ece/ALTERNATES/s927b/Cara-Delevigne-1949649.jpg)
Wearing the Resort look at a party earlier in the year was a smart marketing trick Rita! Nice way to put ideas in DKNY's heads.
![](http://cdn.styleblazer.com/wp-content/uploads/2013/06/wenn20432907.jpg)
Women be shopping!
![](https://default.secure.media.ipcdigital.co.uk/11116/00007513a/2412/rita-ora-dkny-embed.jpg)
Imma need to see your hands at the concert.
![](http://images.pappzd.com/2013/07/rita-ora-dkny-new-york.jpg)
Rita has recently appeared on the cover of GQ and collaborated with Snoop Lion for a reggae tune.
![](http://static.globalgrind.com/sites/default/files/imagecache/article_images_540/images/2013_july/spl587040_002.jpg)
'Torn Apart'
Finally
Rita thanked her fans on twitter for making the shoot so much fun that it did not feel like work.
![](http://i4.mirror.co.uk/incoming/article2106912.ece/ALTERNATES/s615/Rita-Ora-2106912.jpg)
Shes='s pretty cool to be honest, but that black and blue tutu dress is not doin' it for me :']
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The tutu is defo one of Rita's off nights. I've never liked that boot trend Tom Ford kicked off either xx
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