Saturday, 15 October 2016

Fashion Exchange London Brands To Watch!

There was an incredibly eclectic range of fashion and accessories at Enterprise Nation's Fashion Exchange in London. Can you predict who are going to be the iconic brands of the future? There was brands from Turkey and Spain, cutting edge sportswear, personalised shoes, nostalgia brands, charity jewellery startups, 'world keys', poetry inspired lingerie and even kawaii customised iPhones.

Here's what you missed...

Stylish Performance Sportswear
Nakeid Sportswear founder Elena Gromova
Nakeid design sportswear that's highly comfortable, super stylish and performance enhancing. 
"We want to entice more women into sport".

Timeless Handbags & Jewellery
Nadia Minkoff

Nadia Minkoff is a boutique style brand established for almost 30 years now. They design their products to be timeless companions and avoid passing trends.

Nadia Minkoff is stocked by Wolf and Badger which is a terrific London boutique that supports emerging designers. Co-founder Constanza Di Gennaro was one of the speakers on the panel providing great tips on making sales on the high street.
Constanza Di Gennaro (2nd left) of Wolf and Badger

A Trio of Turkish Treasures
2.26 Jewellery, Chapputz, The Hopes

As you would expect in London there was a lovely international flavour from the people and the brands that attended. Leleka UK brought along 3 very individual and artfully curated brands. The Reflection by 2:26 jewellery collection above  and the Chapputz handwoven bags below are inspired by Anatolian nomads.

The Hopes world keys is a brass jewellery collection with cool multilingual messages etched on.

Innovative Tailored Menswear
 Artemis & Apollo
Founder Ben Barnaby took part in Enterprise Nation's Go Global Mission to China in 2015. His mission is to transform the image of menswear away from standard, boring and old fashioned designs.
Ben   Online Use  Large File

Bespoke Shirts Made in Madrid
Santamaria Shirtmakers

Santamaria is a London based online startup that import luxurious Italian fabrics to their workshop in Madrid to hand stitch. Interestingly they have a collaboration with Made In Chelsea star Andy Jordan which is something guest speakers Tom Cridland and Phoebe Gormley point blank refused to do when they considered PR strategies. Tom was advised to save up £2,000 to pay a Made In Chelsea star to wear his trousers on their Instagram account.
Santamaria caters for everyone!

Jewellery Inspired by Nepal

Triia was one of the newest brands at the Fashion Exchange at only a couple of weeks old! Founder Cathy was inspired by her travels to start a jewellery company with a heart of gold. 10% of profits go to the charity Maiti Nepal which has rescued thousands of girls from sex trafficking. Triia's bespoke jewellery is handmade in Bali.

Poetry Inspired Lingerie
Stephie Ann specialises in silk lingerie inspired by poets such as Lord Byron. Beautiful hand drawings and photography are digitally printed onto silk.

Retro Rock n Rollers!
Fan-Club Clothing
Do you like a bit of nostalgia? Love to rock a slogan tee? Then you need to checkout Fan-Club Clothing and roll back the decades.
On Tour in 74 flock printed slogan t-shirt

Kawaii Crazy Customisations
Suga Dust
Emma Jones was particularly taken with this brand even confiscating designer Destiny Rose's phone to admire on stage. Destiny can customise everything from bags to jewellery, clothes and shoes.

Artistic Accessories
Samantha Warren
It's no surprise that these glorious coloured accessories are stocked in such prestigious museums as The Royal Academy of Arts, the British Museum and Wolf and Badger as mentioned earlier.
Her prints are a very interesting mix of hand painting, photography and collage.

For The Global Fashionista
Kites and Bites
This label specialises in multicultural influences to design stylish conversation starters such as the Fly Higher tulle skirt for confident women.

Create The Shoes Of Your Dreams

OSinguliers like Santamaria shirts featured earlier let you use a 3D designer to create your own unique, personalised footwear. You can choose everything from the style to stitching to personal engraving.

High Technology Fashion
HotSquash specialise in cutting-edge fabrics that are so clever they can keep you warm or cool and secretly use technology to make you look your absolute best with no hassle.

The Mysteries!
I didn't quite catch the names of these last 3 labels but I liked them all a lot. You can see the passion that goes into making the naturally produced leather handbags.
I pictured Freddie Mercury rocking these military style jackets.
Such cool designs on these scarves.

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